Easygyan.com Advertising and Marketing Communications Online Course

This is an online course to help learners achieve a career edge in the given subject. The course consists of various chapters or modules and at the end of each there is an online exam where the student is made to practice concepts in the form of assignments. Easygyans online faculty for respective subjects supports and helps students to clarify concepts and gain sound understanding of the subject. The certificate is sent to the student on successful course completion, which bears the final grade obtained by the student on it. Syllabus covered under advertising and marketing communications course is as follows Advertising in the Current Economic Scenario History and Theories of Advertising Functioning of an Advertising Agency Client Servicing - The Changing Agency - Client Equation Creativity in Advertising Out of home Advertising - Exhibitions, Retail, Interiors, Outdoor New media Technologies - Interactive Advertising and Advertising on the Internet Media Planning and Execution of Advertising Budgets Evaluating the Effectiveness of Advertising - Advertising Research Market Segmentation and Consumer Behavior Brand management Integrated Marketing Communication Corporate Image Management Small Business marketing and Internet marketing Corporate Image Management Assessment