Today, fashion is not just restricted to fancy clothes but also shifted to beauty and lifestyle. In India, more and more fashion bloggers, both male and female, are introducing their own definition of fashion. These people have taken fashion blogging in India from the grassroots to the next level with each passing year.
From wearing shoes with traditional clothes to men’s opinions about makeup products, all the developments are brought forward by these bloggers. And most notably, they are leaving their impression by making people aware of the latest trends, telling people about fashion, and introducing new brands. Some of them are also working out of their way to bring about the necessary changes in the fashion industry in India. Following these fashion bloggers helps people not only learn the best outfit ideas but also what they need to feel more confident in their style and attire. Let’s have a look at the most popular fashion bloggers in India rocking in the fashion department these days.
List of popular Fashion Bloggers in India
While we have ensured that this list is of the most qualified Indian-style bloggers, we have researched the articles that are currently on top and updated, yet the ranking order doesn’t hold much weight!
1. Masoom Minawala Mehta
- Net worth: Rs 12 crores
- Age: 31 years
A globally known fashion influencer blogger, entrepreneur, and content creator, Masoom’s content revolves around women’s empowerment. She is an expert in content creation and has been actively present in the blogging world for the last 10 years. Being a proud owner of Empower to support women-led businesses, Masoom Minawala Mehta is a well-known fashion India blog.
In 2010, she began her blog “Miss Style Fiesta”, and in the respective year, she was ranked as the 2nd highest-ranking fashion blogger. With a huge fan base of 1.1 million on Instagram, she has earned significant popularity. In addition to collaborating with several international brands, she helps Indian designers through #SupportIndianDesigners so that they gain popularity on the global stage. Masoom also runs a YouTube channel, where she has 52.1K subscribers.
2. Komal Pandey
- Net worth: Rs 3.7 crores
- Age: 30 years
Komal Pandey is a renowned India fashion blogger. From being a successful YouTuber to becoming the fashion diva of POPxo, Komal has made her way to fame. She has an impressive fan following of over 1.5 million on Instagram. Whether it’s from unconventional fashion to everyday clothing, her content creation covers it all.
The transition reels she creates stun everyone on Instagram. In 2020–2021, Komal won a Cosmopolitan Award, as a fashion blogger and influencer. She has not only Instagram but also 1.24 lakh subscribers on YouTube. Her channel focuses on skincare and routines, haul videos, and breaking fashion myths, apart from Western and ethnic wear content. Apart from running her own fashion blog, she also collaborates with fellow fashion bloggers including Dolly Singh and Siddharth Batra.
3. Kritika Khurana
- Net worth: Rs 15 crores
- Age: 31 years
Also known as “That Boho Girl”, Kritika Khurana is one of the popular fashion bloggers of India. She is the public’s favorite blogger which is why she is appreciated all over the country. Krutika is followed by almost 1.5 million people on Instagram due to her lifestyle content and fashion ideas.
One of the most influential and popular fashion bloggers in India, Kritika is also a renowned YouTuber, stylist, and blogger. She is one of the winning Cosmopolitan Lifestyle Influencers in 2020. Kritika’s content mainly focuses on her personal experiences, day-to-day fashion, and personal travel stories. With more than 575K subscribers on YouTube, she has been successfully spreading styling tips, lifestyle tips, and makeup routines.
4. Siddharth Batra
- Net worth: Rs 30 crores
- Age: 29 years
Siddharth Batra started his career as a fashion blogger but later came into the limelight with his content about normalizing skincare and makeup for men. Around 219K people follow him on Instagram. Apart from being an Indian fashion blogger, he works as a Style Editor at MensXP. With 42.2K subscribers on his YouTube channel, Sidharth is successfully showcasing his quirky style.
His content typically revolves around vlogs and daily activities. Being an Indian fashion blog, they have paved the way towards metro sexuality and gender equality. He encourages men to follow a simple skincare routine, and talks about makeup and skin care for self-care.
5. Aashna Shroff
- Net worth: Rs 37 crores
- Age: 30 years
A businesswoman turned blogger, Aashna Shroff has gained tremendous popularity on YouTube, Instagram, and even Facebook. With the Facebook page Snob Journal, he started his journey and talked about the latest fashion. Aashna soon created a YouTube channel with 185K+ subscribers. She is a popular fashion blog in India.
The content she creates on YouTube typically includes fashion, travel stories, lifestyle, beauty routines, and home decor. She is also a dog lover and has two lovely dogs. You will be surprised to know that Aashna co-founded Snob Home with her mother. She has 963k followers on Instagram and has collaborated with many big brands including Maybelline, Nykaa, L’Oreal, and Myntra.
6. Saloni Sehra
- Net worth: Rs 6 crores
- Age: 29 years
The author of widely known Saloniseh, Saloni Sehra is one of the premier fashion bloggers in India. This Delhi-based fashion blogger has a huge fan following of 693k on her Instagram account. Saloni is not only a fashion blogger but also a top-tier lifestyle and digital content creator in India. She has gained fame all over the country due to her passion and efforts towards fashion blogging.
Her outfit ideas combine street fashion with premium quality luxury. Saloni’s experience includes working with popular brands such as Max Fashion India, Miss More, IFW festival, Daniel Wellington, Nykaa, etc, making it a popular Indian fashion blog. Those who wish to get a complete wardrobe makeover must follow Saloni Sehra.
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7. Abhinav Mathur
- Net worth: Not available
- Age: Not available
Abhinav Mathur is popular for his YouTube Channel named Abix Vlogs. He has 45.3K subscribers on this channel. Abhinav creates content, which typically revolves around everyday vlogs and fashion. He also discusses a lot about hair care. Being a popular fashion blogger in India, he inspires people to make changes in day-to-day style. Due to having 103K followers on Instagram, he is considered the most well-known Indian fashion influencer.
8. Sakshi Sindwani
- Net worth: Not available
- Age: 28 years
Sakshi is winning the hearts of the audience with her body-positivity content posted on Instagram. Having 515K followers on Instagram, she is popular by the name stylemeupwithsakshi. Her viral challenge videos and transition reels are sure to keep you entertained. When Sakshi dances, it is difficult not to dance.
She is one of the best Indian fashion bloggers who promotes body positivity, self-esteem, and self-love. Her content helped her earn subscribers. As a result, he has successfully earned 92.3k subscribers. Additionally, Sakshi was named the Cosmopolitan Blogger: Body Positivity Icon in 2021.
9. Karron S Dhingra
- Net worth: Rs 50 lakh
- Age: 32 years
He is a fashion blogger Indian and a well-known YouTuber. Karron has more than 3.9 million subscribers on his YouTube channel. His channel is dedicated to videos about men’s fashion, grooming, day-to-day fashion, skincare, and hair care.
Dhinggra creates content that is full of humor, keeping his viewers entertained and hooked. You will be surprised to know that Karron is a lawyer by profession who creates fashion blogs. His Indian fashion blogs help men improve their style and dressing sense. Because of his extensive popularity and quality content, he has earned 661K followers on Instagram.
10. Riya Jain
- Net worth: Rs 5.3 crores
- Age: 31 years
An Indian social media influencer and fashion blogger, Riya is a well-known personality. She is also a TEDx speaker and renowned blogger who runs a fashion blog called Catchedinacuff. Her fashion blogs are very popular, and as a result, she has a massive fan base on numerous social media platforms.
Riya started her journey by posting OOTD on her channel. Now the number of followers on her Instagram has reached 407K. She creates content that inspires women to be bold and confident. Apart from skincare and makeup, she also talks a lot about haircare. Riya has a lot to offer when it comes to hairstyles as she experiments a lot.
Closing Words!
The fashion industry has rapidly advanced with time, leading to changes in fashion. A big thanks to fashion bloggers. You can follow these individuals. Despite very different colors, body types, and trends, these fashion bloggers all easily incorporate these aspects into their looks and comforts. However, these individuals have brought several notable changes, from wearing sneakers with ethnic wear to adopting the less popular boho look to promoting skincare routines among men. Apart from educating consumers about trendy fashion and introducing new brands, each of the Indian fashion bloggers listed here is influencing the fashion industry. Which one is your favorite? Share your thoughts below!
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