10 Best Toothpaste Brands in India – Buyer’s Guide

Toothpaste is important for everyday oral care, and the best toothpaste can ensure healthy and strong teeth and fresh breath. But amidst all the toothpaste brands available in India, it can be challenging to pick the right toothpaste. From well-known names to rising manufacturers, the Indian market has a ton of options to meet different oral health needs. 

Whether you are looking for fluoride-based protection, special dental solutions, or herbal formulations, the best toothpaste brands in India play an important role in promoting good oral hygiene. To help you make an informed decision, we have prepared a list of India’s top 10 toothpaste brands. These brands stand out for their innovation, quality, and reliability.

List of 10 Best Toothpaste Brands in India 

Below are the best toothpaste brands in India, suggested by dental experts for their effectiveness in maintaining oral health. 

1. Colgate – Palmolive (India) Limited

Colgate Palmolive stands out for manufacturing the best toothpaste in India. It was established by Mr Willian Colgate in 1806 and is one of the sought-after toothpaste brands across India. With more than 80 years of presence in India, Colgate Palmolive has become a trusted name in oral care. 

The brand provides a different type of toothpaste variants manufactured to address different dental concerns. From Colgate Visible White (recommended for its teeth-whitening properties) to Colgate Total (gives long-lasting safety against germs), each Colgate product serves a specific purpose. Colgate remains a leading choice for millions of Indians – thanks to its commitment to oral health and innovation. And if you scroll through the web to find out the best toothpaste in India, Colgate spots at number 1.

• Price List: Rs 15 to Rs 239 (for 36g to 500g)

2. Hindustan Unilever Limited  – Best Toopaste Brand in India

Established in 1993, Hindustan Unilever offers the best toothpaste brands like Close-Up and Pepsodent. Close-Up is recommended for its unique gel formulation that delivers long-lasting freshness, other the flip side, pepsodent is known for its advanced formula that helps prevent cavities and gum problems, keeping your teeth strong and healthy.

Considering oral hygiene and innovation, HUL continues to impart premium toothpaste solutions that cater to the different needs of Indian consumers. Being a renowned leader in oral care, their offerings are globally preferred across the country for ensuring quality and care in every smile. 

• Price List: Rs 65 to Rs 294 (for 80g to 500g)

Suggestive Read: 10 Best Detergent Powder Brands In India

3. Dabur India Limited

Dabur has established itself as the market player in the toothpaste market. This is the sought-after brand for toothpaste in India, using natural ingredients like clove and neem. Established by Dr SK Burman in the year 1884, Dabur’s Ayurvedic approach has helped establish a good reputation and credibility among Indians. It has its headquarters in Ghaziabad, India. 

The company provides a range of toothpaste, including Dabur Red Paste, Dabur Meswak, and Dabur Herbal. Its Dabur Red Paste is inspired by traditional Ayurvedic texts and has undergone deep scientific research and testing to ensure its effectiveness and safety. 

• Price List:  Rs 123 to Rs 258 (for 200g to 450g)

4. NB Healthcare

NB Healthcare is known to be the best for manufacturing and supplying natural toothpaste in India. It is among the well-established Toothpaste brand, founded by Charan Kishor Singla in the year 2007. The brand supplies a range of premium toothpastes that are formulated in their production unit which is equipped with advanced machinery, ensuring the manufacturing of effective oral care items.

All toothpaste variants undergo strict safety and quality checks, adhering to industry standards such as GMP and WHO certification. Through innovation as well as rigorous testing, NB Healthcare aims to provide toothpaste solutions that meet multiple oral health needs.

• Price List: Rs 20 to Rs 159 (for 100 g) 

5. HCP Wellness 

HCP Wellness is recognized as one of the leading toothpaste brands in India and has been delivering high-quality and innovative items. This t, with over 20 years of experience, specializes in manufacturing the best toothpaste for teeth whitening in India. They meet the needs of brands seeking OEM toothpaste solutions, becoming an ideal choice. 

The brand has GMP certification and has an FDA-approved laboratory in India. Specializing in toothpaste contract manufacturing, their toothpaste manufacturing is not only among the top 10 in India but is also frequently recommended by dentists for its superior performance. For brands seeking to enter the oral care market, HCP Wellness provides a full suite of manufacturing services, providing state-of-the-art items that meet the highest standards of regulatory compliance and quality.

• Price List: Starts from Rs 99

Enjoy Grocery shopping through Paisawapas, using the bigbasket coupons, Amazon pantry offers, Flipkart, Jiomart coupons, Grofers Offers, and many more grocery shopping partners with the best discounts to Avail. Shop Now!

6. Himalaya Wellness

If you’re looking for the best herbal toothpaste in India, Himalaya Wellness is for you. This is another leading toothpaste brand renowned for supplying quality oral care products. As a reliable manufacturer & supplier of toothpaste, Himalaya blends the goodness of nature with scientific innovation to impart effective, safe, and reliable dental care solutions.

Their toothpaste collection is formulated to meet diverse oral care needs, which include teeth whitening, gum health, and overall oral hygiene. With a solid dedication towards quality, Himalaya Wellness continues to set industry standards while ensuring that its offerings promote optimal dental health, as well as prioritize customer satisfaction.

• Price List: Rs 85 to Rs 499 (for 100g to 150g)

7. Vicco Laboratories

Another popular name among herbal toothpaste brands in India is Vicco Laboratories. This brand is well-loved by Indians as it gives natural solutions to oral problems. As one of the trusted herbal toothpaste brands, Vico Laboratories highlights natural ingredients to provide safe, effective, and side-effect-free oral care solutions that are trusted by dental experts.

Their toothpaste collection has shown effective results in treating common gum problems such as swollen gums, bleeding gums, weak gums, etc., among other dental issues. If you’re searching for the best toothpaste in India for yellow teeth, give a try to Vicco Laboratories.

• Price List: Rs 70 to Rs 145 (for 80g to 160g)

Suggestive Read: Top 7 Food for Healthy Teeth and Gums

8. Patanjali – Best Ayurvedic Brands in India

Patanjali is a leading brand for delivering the best ayurvedic toothpaste in India. Established by Baba Ramdev and Acharya Balkrishna in 2011, Patanjali has secured a spot in the Indian oral care field through its herbal toothpaste formulations.  The brand promotes the use of traditional Ayurvedic items to support oral hygiene. Their flagship oral care products are Patanjali Babul, Patanjali Dant Kanti, and Patanjali Neem Paste. All of their products are made of 100% natural herbal formulas.

• Price List: Rs 45 to Rs 90 (for 80g to 100g)

9. ‎Sensodent-K

A trusted manufacturer in oral care, Sensodent-K (manufactured by Indoco Remedies LTD.) is thoughtfully designed for one having sensitive teeth. Being infused with potassium nitrate, the toothpaste helps alleviate discomfort caused by cold, hot, or sweet foods, at the same time, giving long-lasting relief. 

Sensodent-K is known to be the best fluoride toothpaste in India and is highly suggested by dental experts. This is because it is effective in reducing sensitivity and maintaining healthy, strong teeth. Its unique formulation ensures overall oral care, which makes it a compelling option for everyday use. 

• Price List: Rs 65.55 to Rs 500 (for 75g to 125g)

10. Arogya Formulation Private Limited

Arogya Formulation is a reputable brand of herbal and Ayurvedic paste.  It was established by Mr Mohinder Ahuja and her better half Dr Shobha Anuja in the year 1997. The best natural toothpaste in India by AFPL comprises natural items like amla, neem, clove, tulsi, basil, and a lot more. Formulated with pure vegetarian ingredients, their toothpaste range gives full strength, protection, and freshness to your dental health. The brand specializes in herbal pastes, providing strength and freshness, using pure vegetarian items and natural ingredients like clove and neem.

• Price List: Starts from Rs 72 (100g)

Suggestive Read: Top 7 Mouth Freshener Brands In India

Properties the Best Toothpaste Most Contain for Healthy Teeth

• Fluoride – Fluoride is one of the main ingredients that should be in toothpaste. Because it will help you fight against cavity-causing germs. And the two common fluorides you can find in the best toothpaste are sodium fluoride and stannous fluoride.
• Calcium carbonate or hydrogen peroxide – in toothpaste helps to remove stains and get rid of yellowish teeth. And if you’re looking for the best toothpaste brand to get rid of yellow teeth? Then make sure your toothpaste doesn’t contain more than 0.1 – 0.3% of these chemicals because above this percentage they can damage your teeth’ enamel.
• Potassium nitrate – Potassium nitrate in toothpaste helps to reduce tooth sensitivity and gum bleeding.
• Zinc Citrate – Zinc citrate helps you to get rid of plaque or bacteria in the teeth.

What Your Toothpaste Shouldn’t Have

• Activated Charcoal – Activated charcoal may help in teeth whitening but it damages your teeth’ enamel and too much of it in your toothpaste is very harmful to your gum which can get weak.
• Sodium lauryl sulfate – Toothpaste does contain some amount of sodium lauryl sulfate to create a foamy texture but a little more of it can cause redness, swelling, and skin issues inside the mouth.

FAQs

1. Which toothpaste is best for teeth?

This depends on the individual’s needs, such as whether the person has tooth sensitivity or wants to whiten them. When shopping for toothpaste, you can consider factors like sensitivity, cavity prevention, plaque control, gum health, and whitening.

2. Which is India’s No.1 toothpaste?

Colgate Strong Teeth is known to be the No. 1 toothpaste in India since it has the maximum volume share in the toothpaste segment. Some of its remarkable features include preventing cavities, strengthening teeth, freshens breath, whitening teeth, etc. 

3. Which toothpaste brand is better: Colgate Vs Dabur?

If you want your toothpaste to have a bit more fluoride and a little more foam, Colgate could be an excellent choice. If you’re interested in something a little more palatable and something that makes you feel a little better after brushing, go for Dabur.

4. Which Toothpaste works well in removing bad breath?

Colgate Total Advanced Health Toothpaste gives antibacterial safety to your mouth. It fights bacteria in the mouth, including bacteria present on the cheeks, tongue, gums, besides teeth. As a result, it ensures 12 hours of protection against bad breath.

Conclusion

India is home to many reputable toothpaste brands that manufacture a range of oral care goods, meeting different needs such as cavity protection, sensitivity relief, gum care, and teeth whitening. The best toothpaste brands in India sheds light on innovation, blending traditional herbal ingredients with modern formulations to improve dental hygiene.

The oral products industry is backed by severe quality standards, ensuring that products meet safety regulations and deliver effective results. With upgradation in research and development, toothpaste formulations continue to change, offering dedicated solutions such as anti-bacterial benefits, fluoride-based protection, and natural ingredient blends. Which brand are you planning to choose for your oral care, let us know in the comments below!