Johnnie Walker! A brand that does not need any introduction because of its popularity in the market. This is the Scotch whisky brand, and as the name sounds, this brand has also been produced in Scotland by Diageo. 1820 was the year when the brand was established in the Scottish burgh of Kilmarnock, East Ayrshire. This is the basic history of this brand, that every person should know who is curious to know more details of this brand. Maybe you can’t believe this fact, but this is true that it was the plant of Johnnie Walker Red Label Whisky, which was the world’s largest bottling plant until its closure in 2012. This was a tough decision by the brand but announced by the company Diageo in 2009. This was the time when the brand brought the 190-year partnership with Kilmarnock.
According to the Delhi Duty-Free Portal, the Red Label price for a 1L pack is around INR 2690 as per the updated information of December 2024. The price of Red Label in India depends on the volume of the bottle that you are going to buy and the available volumes are 750ml, 360ml, 250ml, and 1L.
No one can imagine that a grocery from Kilmarnock could create the biggest brand like Johnnie Walker. The early focus of the founder was managing the grocery and spirits business, and the switch towards an alcohol brand was eventual and not well-planned. The sale of this brand was boosted in 1823 because of the Excise Act of 1823. Initially, the brand was sold as custom-blended malt and grain whiskies for customers. John Walker, founder of Red Label Whisky, passed away in 1857, and the ownership transferred to his son, Alexander “Alec” Walker, and grandson, Alexander Walker II.
Do you know about the old name of Red and Black Label Whisky?
Special Old Highland Whisky is the old name of Red Label and Extra Special Old Highland Whisky was the old name of Black Label. These names were not easy to ask for at the store for the consumer, and that’s why the brand changed the name to Red and Black Label whisky.
Blending Legalized (1860):
This time was the most important time for the brand because the Spirits Acts allowed the blending of grain and malt whiskies to be legal and also made popular blended Scotch Whisky. This was the same year when the Johnnie Walker Red Label Whisky launched the Square Bottle and Slanted Label. Alexander Walker, who is the son of Johnnie Walker, launched this new range of bottles and 24-degree angled labels, also improving the visibility of the brand and reducing breakage. The first commercial blend of the brand was launched in 1865, and Alec Walker created “Old Highland Whisky.” Because of the railway expansion boost, Alec Walker created “Old Highland Whisky.”
Popular Blends and Variants
Red Label: Non-age-stated; ideal for mixed drinks.
Black Label: Aged 12 years; one of the best-selling Scotch whiskies.
Double Black: More peaty, matured in charred oak casks.
Green Label: Blended malt whisky, minimum 15 years old.
Gold Label Reserve: A smooth blend with no age statement.
Platinum Label (18 Years): Premium aged blend.
Blue Label: Johnnie Walker’s luxury blend, known for its rarity and premium quality.
Alcohol volume in Red Label
The Red Label’s alcohol percentage is 40%, which is quite less than other strong whisky brands in India. Before drinking this brand, you must check the alcohol percentage; after all, it matters for your health.
Prices in Every State
Don’t think that prices are the same for all states. Maybe the red label price in Gurgaon is less than the Red Label price in Delhi. Hence, you can check the official prices in the store of your state.
You can check this – Black Label Price in India
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